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One brick at a time

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Charities working in Malawi were struggling for donations to build wells in villages and protect against drought. But there was one thing they had in abundance that we Brits wanted - tea. So we we created a tea brand, Builders Tea, where each brick sold was a brick in a well in Africa.

You could buy a brick of tea at builderstea.org and the site updated in real time to show the 4,000 bricks we needed to sell.

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Three wells were built in 5 months with Many Ogilvy Hands.

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